Esho Capital rebrands to Flexdoc to focus on self-employed borrowers

Esho Capital has rebranded to Flexdoc. A simple name for a sharper focus. The decision wasn't made overnight. It comes after months of seeing where the market is heading and where the real need lies.

Self-employed entrepreneurs, business owners, and investors are growing. We estimate they currently number around 2.5 million in Australia and provide the engine room for the Australian economy. Yet the system built to lend them money is stuck in the past. Flexdoc was created to meet them where they are.

Founder and CEO Peter Esho notes: "We decided to back the self-employed because they are the engine of the economy. They build, they invest, they take risks. But traditional lenders keep shutting the door. We exist to open it."

Flexdoc is more than a name change. It’s a signal. A promise that lending should be simple, flexible, and built around the real lives of real people. The business was always about innovative lending. Now, it’s focused completely on those who don’t fit the cookie-cutter world banks still cling to.

The future belongs to those who adapt. Flexdoc is built for them. Built to grow with them. Built to back them.